American Crew Forming Cream

Strong hold, pliability and natural shine. Forming Cream provides high-hold and pliability with natural shine. Lanolin Wax boosts hold and Sucrose conditions and won’t dry the hair.
Application: Work a small amount evenly through damp or dry hair and style as desired.
Benefits: Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturizes hair,a holding agent that encourages firmness, body and fullness to the hair,softens and swells the hair shaft making hair appear thicker.