Affirm Foam Wrap Lotion has a conditioning formula that provides a long-lasting, beautiful hold without stiffness and flaking. What it does: For luxurious hair styles full of body and shine. Infused with Phyto extracts and keratin that penetrate deep into the hair fibers and leaves hair moisturized and healthy looking while protecting hair from thermal damage. What else you need to know: Long lasting hold without stiffness.